Professional Football Jamaica Limited targets $100M for JPL

4 years ago

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Chairman of the Professional Football Jamaica Limited, Chris Williams is grateful for the interest being shown in Jamaica Premier League season for 2021.

The new football body is seeking to secure club sponsorships at a total targetted value of $100 million.

He was expressing his gratitude to Yummy Bakery and Jamaica Producers Limited who both signed on as sponsors for the league yesterday at a press signing which took place at the Jamaica Pegasus yesterday.

“I am happy to have Yummy and Jamaica Producers on board to throw their support behind Jamaica’s football. Both companies recognise the tremendous value that a successful Jamaica Premier League season will bring in securing income for a vulnerable grouping and much-needed entertainment for Jamaicans at home and in the diaspora.”

Alex Hendrickson, Chief Operations Manager of Yummy Bakery looks forward to supporting football across Jamaica.

“We have decided to support the Jamaica Premier League as a Jamaican born company, to help develop our national teams and players. It’s a part of who we are as a company. We look forward to an early start in 2021 and a safe and successful season”.

For Jamaica Producers’ Chief Commercial Director, Maya Johnston, the St Mary’s brand is perfectly aligned with the Premier League,

“We took this decision because JP has been around since 1929 as Jamaica’s snack of choice and the Premier League is part of the fabric of what Jamaica enjoys. We want to be a part of delivering fun and entertainment and we are delighted to bring on some fun to Jamaica in the next year.”

Professional Football Jamaica is finalizing plans for the 2021 season. Negotiations are underway with other sponsors in the presenting, league and club categories. Broadcast plans are also being finalised for the season which will run for 20 consecutive weeks with a round of matches each Saturday, Sunday and Monday at a designated location.

Each club sponsor will be assigned to their respective clubs via a random draw to be conducted in January 2021.