The long-awaited official music video for Busy Signal’s iconic “Jamaica Love” is set for official release on Friday, January 16.

Signal updated fans about the visual for the single, along with a snippet, which is a collaboration with the Jamaica Tourist Board (JTB), to ensure the audience gets the most immersive depiction of the Jamaican experience showcased from the video.

The song, which is an anthemic ode of appreciation of being Jamaican, has become a cultural staple and marquee sound, both locally and internationally, for the visual description synonymous with the pride for the Caribbean paradise since its release in 2014.

Local apparel brands “Cooyah” and “Rep Ja” are also featured in the video as Signal ensures that best of everything Jamaican is highlighted in addition to the culture, food and people the fashion and manufacturers that promote the island are also highlighted.

The teaser has already attracted much anticipation from fans, artistes and industry insiders alike who have applauded the move.