Rihanna’s influence in the fashion and lifestyle world continues to expand rapidly after she was announced as the new face of Dior’s classic J’Adore fragrance.
The fashion house broke the news of the collaboration in a joint post via social media on Tuesday.
“RiRi” also toasted the union with a similar post to commemorate the venture.
“The scent, that I have known and loved for so long, means so much to women,” Rihanna said in a statement, per Women’s Wear Daily.
“I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
The Dior partnership is the latest in a growing portfolio of business ventures by the Grammy-winning singer and comes on the heels of her recently launched “Fenty Hair” line. The most recent branch of her multibillion-dollar Fenty empire.