Popular candy brand M&M’s is expanding its flavour options following the announcement that peanut butter and jelly will be added to its roster.
Parent comapany Mars.Inc. confirmed the news via a statement on Thursday.
“Peanut butter M&M’s have always been a popular flavour with our fans, so we’re excited to double down on their excitement – with a twist,” said Chief Marketing Officer of Mars Wrigley North America, Gabrielle Wesley, in the release. “Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.
The new flavour is the first innovation by the candy company in two years since the introduction of Crunchy Cookie in 2022.
M&M’s new PB&J flavour is set to hit the shelves in December.