Dream Entertainment is optimistic that this year will be the biggest as Campari has partnered with the group for this year’s staging of ‘Dream Weekend’.
On Tuesday, Campari launched its summer campaign ‘Level Up Your Summer’ and announced the partnership which was held at “Tacbar” located inside the world-famous Devon House in Kingston.
This partnership further solidifies the alcohol giant’s commitment to the local entertainment landscape and uplifts the infused Jamaican culture of “Out of many, we are one.”
During the launch, Campari’s Brand Manager Mark Telfer did not say how much the brand has pumped into the event however he said they are “investing heavily into the entertainment industry.” An example of which one would have seen during carnival earlier this year; bringing Yardmas, Xodus, and Bacchanal together for Carnival in Jamaica (road March).
Campari this time around is using its summer promotion to giveaway 10 VIP experience passes for Dream Weekend. Additionally, the brand is giving away $300,000.
Meanwhile, Deam Entertainment’s Director, Scott Dunn thanked Campari for their partnership.
The events schedule on the Dream Weekend roster this year are:
- Celebrity Playground featuring Skeng on July 28
- Daydreams featuring Shenseea on July 29
- Yush featuring Wayne Wonder on July 29
- World Vibes featuring Chronic Law on July 30
- Wet N Wild on July 30
- Mawnin After featuring Stalk Ashley on July 31
- Island Beats with Stefflon Don, Ding Dong and Roze Don on July 31
- Igloo featuring Valiant on August 1
