In a collaborative effort with atHOME, Adidas sponsored a massive celebratory parade for Jamaica’s Reggae Girlz during the Notting Hill Carnival in London.
The festivity honored the Reggae Girlz for being the first Caribbean team to advance past the group stage in the Women’s World Cup.
This musical event – Notting Hill Carnival, is an annual event that attracts millions to West London and serves as a monumental celebration for those of Caribbean culture.
At the heart of the festivities, the team’s float was a hub of excitement, featuring exclusive DJ sets and unique merchandise from Adidas.
