Thanks to Red Stripe and transportation company VOY, revellers were able to celebrate the return of Jamaica carnival the best way possible – responsibly.
Scores of social media users engaged with Red Stripe Corporate Instagram and Facebook for a chance to win a free Carnival Shuttle experience for themselves and two friends to Xodus Tailgate, Xodus Remedy or Carnival Road March courtesy of the Drink & Live Responsibly campaign.
Winners of the competition dubbed ‘Get There, Responsibly’, enjoyed the premium VIP party experience as they were picked up and chauffeured comfortably to and from their destinations in vehicles equipped with onboard refreshments, free WiFi, GPS and live video monitoring.
Red Stripe Head of Corporate Affairs, Dianne Ashton-Smith, welcomed the partnership noting, “We were all excited for Carnival to return after a two-year hiatus and to experience the joy of true togetherness that carnival brings, feting responsibly makes it even more memorable and fun. That’s why we chose to partner with VOY so a few lucky consumers would get the opportunity to enjoy those moments responsibly and get home safely.”
Partygoer Stephanie Sewell was the first lucky winner of the Red Stripe Carnival Shuttle experience. She was happy to invite a group of her closest friends to travel in style to the Xodus Tailgate party held at the National Stadium car park.
“The shuttle service was great. When we got into the shuttle, we had snacks and non-alcohol beverages available, and our driver was pleasant and interactive. Our driver also kept in contact with us throughout the night to find out when we were ready to leave. It was great not to have to drive home afterwards. The party itself was also good, so the whole experience was enjoyable for me and my friends.”
VOY Director Keson Ferguson noted, “We were approached to partner with Red Stripe on the Drink and Live Responsibly campaign, and I must say that it was good working with a brand that shows tremendous social responsibility by encouraging consumers to enjoy their products in moderation. Our services at VOY Jamaica are tailored to help people experience more of life and see more of life.
As Jamaica moves towards being one of the world’s favourite entertainment destinations, this partnership signals our support for the message that living responsibly does not mean you cannot experience more of life; in fact, it is quite the opposite.
This is a time of colossal excitement and fun, but we are also aware of the dangers associated with overindulgence in alcohol. We empowered patrons to have the full carnival experience by taking advantage of our dedicated team of trained drivers.”
Red Stripe will continue its partnership with VOY by offering two lucky persons a chance to enjoy the full premium shuttle experience with a friend each to Reggae Sumfest this month, via an online promotion on Red Stripe Corporate social media channels.
