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With the launch of the KFC Crispy BBQ Zinger on the minds and tongues of many consumers, KFC invited a diverse group of trending social media influencers to participate in an exciting taste session to enjoy the hot new product.
The influencer group included Radio Presenter Wesley ‘HitWes’ Hylton, Content Creators Danielle ‘DaniRooks’ Rookwood, Jehneel Anderson, Jade ‘Jade Troi’ McGann, Shakeen ‘Shaii’ Smith, and Shelby ‘I am Shelby’ Bradshaw and Photographer Akeem Boothe. During the session, the team gathered and showcased authentic reviews from their consumers’ favourite personalities.
“The influencer culture is a growing phenomenon in our country today and so we decided to host a taste session with our new crispy BBQ zinger sandwich with different personalities. Partnering with influencers on new products is a great way for the public to get authentic and entertaining feedback on menu items from influencers who have built a trusted reputation with their followers over time. It’s not just about how influencers can help us sell products but about how the audience can get information from influencers they know and have confidence in”, shared Restaurants of Jamaica Brand Manager Andrei Roper.
Danielle ‘DaniRooks’ Rookwood shared the value and importance of influencer partnerships, noting, “This partnership with KFC allows us both to connect our audiences in an authentic fashion. With Brand partnerships, you won’t always appeal to everyone but given today’s social media culture and trends, I think the majority like the idea of their favorite personalities sharing their thoughts and feedback. Though viewers may question the reliability of an influencer’s feedback, I will proudly say my audience knows I will give my truest review because that’s my brand.”
Expressing the impact of the influencer culture, Radio Presenter Wesley ‘HitWes’ Hylton said, “Content creation is currently one of the biggest markets locally and internationally. Consumers are now looking out for their influencers to promote or review a product before purchasing and this speaks volumes to where we are now and the impact of influencer partnerships. This was certainly a good move by KFC to share honest reviews with their consumers.”
Made from KFC’s signature spicy zinger filet, the Crispy BBQ Zinger includes crispy onions, bacon, melted cheese, smoky BBQ sauce, all fitted in a warm, toasted, buttered brioche bun. The sandwich is currently available for purchase at all KFC locations for a limited time and is available through carry-out, drive-thru, delivery, and through WhatsApp.