Wine Connoisseurs and Enthusiasts at Mystic Thai Restaurant in Montego Bay witnessed the soft launch of the much anticipated Cellar Society at an exclusive event hosted by Caribbean Producers Jamaica (CPJ on Friday, April 26.
The three hour affair welcomed esteemed wine lovers across the island in an all-black masquerade ball setting as they “unmasked” a significant milestone in Jamaica’s culinary and wine culture.
The Cellar Society is a redefinition of wine consumption as a lifestyle journey into the world of fine wines and gastronomy. By curating exceptional wine collections and expertly pairing them with exquisite culinary creations and events, the Cellar Society aims to elevate and educate wine aficionados to new heights of sophistication and delight. At the launch event, guests were treated to an unforgettable evening of sensory indulgence as they savoured the exquisite pairing of Antinori Wines with delectable bite-sized dishes meticulously crafted by the culinary artisans at Mystic Thai. From bold reds to crisp whites, each wine selection was thoughtfully chosen to complement the flavours and textures of the expertly crafted Thai cuisine, resulting in a harmonious symphony of taste sensations. Guests were encouraged to scan the QR code available at their tables and register to be a part of the exclusivity of a quarterly wine box subscription available at varying price points.
The categories included: the Fun Lover’s Box, the Aficionado Box, and the Director’s Cut Box. Guests were also taken on a virtual journey of the Antinori Vineyards which elevated the overall experience. Kemmar Lewis, Regional Category Manager for Wines, Spirits and RTDs at Caribbean Producers Jamaica, expressed his excitement about the launch of The Cellar Society, saying, “Jamaica’s wine culture has evolved tremendously over the years and with the Cellar Society, CPJ is moving beyond delivering cases of wine monthly to wine lovers to curating experiential occasions by partnering with restauranteurs across Jamaica to provide exclusive gastronomy events where “wine” will be the feature presentation.
In addition, with the quarterly subscriptions our discerning consumers will be able to recreate these culinary pairings with wine in the comfort of their homes with their family and friends.” Wine Specialist, Shauntelle Duffus, underscored CPJ’s commitment to the continued evolution of the wine culture in Jamaica by stating that The Cellar Society is an indication of “our team’s work in selecting the finest wines from around the world and creating unique pairing experiences that showcase the versatility and complexity of each varietal. With The Cellar Society, we invite our guests to embark on a journey of discovery, where every sip and bite tells a story of passion, craftsmanship, and indulgence.”
The launch of The Cellar Society marks a new chapter in the culinary landscape of Jamaica, offering a haven for wine enthusiasts and epicurean adventurers seeking unparalleled sensory experiences. As The Cellar Society continues to delight and inspire, Caribbean Producers Jamaica remains committed to excellence, innovation, and the art of living well.
For more information on how to register and get additional information, persons can log on to https://cpjmarket.com/pages/the-cellar-society-1