A California cannabis company is reportedly being sued by two consumers for allegedly lying about the potency of its products.
It’s reported that Jasper Centeno of Long Beach and Blake Wilson of Fresno filed a lawsuit in state court last week accusing cannabis company DreamFields Brands of false advertising, intentional misrepresentation and unjust enrichment, among other charges.
The source of the issue of, the case is how much Tetrahydrocannabinol, or THC, is contained in DreamFields’ Jeeter pre-roll products.
THC is the chemical that’s found in cannabis which gives users that ecstasy feeling or high when released.
DreamFields markets its products as having higher than average levels of THC, however an independent laboratory test is said to have found that the pre-rolled products in fact do not have a higher concentration of the chemical, lawyers for Centeno and Wilson argue.
Jeeter cited one if its product labeled as containing a THC content of 46% was found to contain between 23% and 27%, the lawsuit states. As per CBS news
“Consumers are willing to pay more for cannabis products with higher THC content, and expect to pay less for cannabis products with lower THC content,” Christin Cho the lawyer representing the plaintiffs, said in a statement.
The lawsuit also cites a cannabis review by Weed Week in which staff members had a range of marijuana products independently tested for their THC levels.
The summary of the test concluded that DreamFields exaggerated the concentration of it products in order to justify higher prices for customers, the reports adds.
Centeno and Wilson claimed that they paid a “premium price” for Jeeter products and were overcharged, according to the filing.
Its understood that the suit for which the men are seeking class-action status, doesn’t list how much the men paid for the cannabis products.
The pair are suing for an undisclosed amount in damages.
Marjiuana companies in California are regulated by the state’s Department of Cannabis Control. The agency issues dispensary licenses and determines what labels a company can place on products.
