Burger King International is seeking to do good with its customer service as they have reportedly asked its restaurant operators to make “good vibes mandatory” ahead of speeding up the orders of customers.

This means, making sure customers are greeted with an over-the-top welcome, for example, offering BK’s signature cardboard crown to each customer upon entry.

BK restaurant staff are also being required to say “you rule,” after each order – a new spin on the company’s decades-old tagline “Have it Your Way.”

Reports are that research at Burger King, which is owned by Restaurant Brands International Inc., has shown that customers can perceive friendly staff to be more efficient and effective than they are.

The customer-satisfaction element is part of Burger King’s assessment of its franchisees, and a good score will have tangible financial benefits for restaurant owners.