TikTok has launched text-only posts as the video platform races to expand its rivalry among the social media giants.

“we’re thrilled to announce the expansion of text posts on TikTok,” The company said in a statement posted to its site on Monday, “a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity.”

The new format will allow users to create text-based content to share stories, ideas, poems, recipes, or other written content, TikTok added.”

People can add colours, stickers, hashtags, and sounds to their text posts, and can also “duet” with other users on the platform.

TikTok said: “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”

This latest innovation by the app comes as competition among social media platforms intensified in recent weeks following the launch of Meta’s-“Threads,” which offers a direct rivalry to ‘X’ (formerly known as Twitter).

“Threads” mirrors several similar features to “X” including allowing users to post up to 500 characters of text and up to five minutes of video and links, as well as pictures.

Given Twitter’s rebrand to its new “Super App” called ‘X’, it ‘marks another significant shift in the social media space as the apps continue various adaptations to retain and attract users to their platforms.

Similar to Instagram, TikTok has also launched a monthly subscription service where people can pay to access “Live” creators, which the app said helps popular creators earn money by posting on the platform.

Users must have a minimum of 1,000 followers and be over 18 to access the subscription feature.